If you do not believe this fact, then consider a website that sells vegetables but that has a blood red background, and dark blood clotted colors for the text. Would you feel happy buying from there? What if the colors matched that of feces, would you still feel hungry? The fact is that if a base instinct is involved then you have to be a little more careful about your design. Here are five tips to help you along your way.
1 - Make sure the background is white and food is colorful
These two work well together and the fact is that people associate this with looking down on their white plate, so it works towards building a little bit of subconscious trust between the reader and the business.The white background will signify cleanliness
People do associate white with cleanliness. It is a cultural thing, which comes from things being clean and white, and even the idea of a virgin in white on her wedding day comes into play. Where cleanliness and the subconscious are concerned, it is good to pair the two on a food based website.The colorful food looks better on a white background
You will find that the food is more appetizing on the screen if it is colorful, and what better way to highlight the colorful food than to set it against white backgrounds.2 - Do not show images of people on your web design
It will narrow down your target audience because people are not yet able to fight their biology, which tells them to stick to groups that they have things in common with. On a subconscious level, when people see people of different races on a page that involves base instincts (yes that again!) they are going to disassociate (subconsciously) with that page.People from different countries put off other people
You have to also understand that people are sometimes knowingly racist because they want to be. America is a free country after all, and just so long as people do not get hurt there is nothing wrong with disliking whoever you wish. On the other hand, modern cultural stereotypes still exist that you can take advantage of. For example, put a Chinese man on pages with Chinese food. Putting a Russian man on the page (for example) would not work well.People are interested in the food and not people
Again, if this is a food site, then consider what your audience wants. If you were running a clothing site then people would want people, but they do not on a food website.3 - Put things in clear categories
This may include recipes from different countries and different varieties of food stuff (meat free, wheat free, etc). This simply makes the pages easier to navigate, as people often become confused if you offer too much choice all at once.Big category symbols that are easy to find
This is true and it also appears to be a current trend that was set up by the online grocery stores. Therefore, at the moment it is a good thing to copy.Have link pages with buttons for each internal link
This is another trend that online grocery stores have set up which does not seem to be going anywhere. For example, for the fruit section they may have a large image of different fruit with the words fruit in it. It acts like a button, even though it is technically an image link.4 - Do not describe flavors, just show them
Telling people that a food product is juicy, soft, crumbly, etc is not very effective on a food website. You need to show them images of how crumbly something is, or how juicy it is, or how soft and fluffy something is.People do not want to read they want to see
Reading about how food looks or tastes is absolutely the last thing that people want to do. There is an old saying that goes, “The first bite is with the eye.” The only thing that you should describe is the smell, or anything that is predominant in the flavor, such as telling people you can really taste the lemongrass or that the cinnamon smell is very light.Images will sell the food or recipe better
If you are looking to influence people with images of food, then pick the most well lit, bright, and clear image that you can find. Also, be careful of getting in too close because the angle is often difficult to get correct. Try to only get in close if you are showing people a food element, such as the raisins nestled in the pastry, or are showing them how fluffy the cake texture is.5 - It must be a classy and un-crowded design
This means that you should not put too much on the same page, and you should stay away from anything tacky. This is another trend that seems to have stuck with web design, which has probably taken root because it works so well in cookery books.Crowded web designs for food websites do not work
The reasons for this are numerous; suffice it to say that your website should not look like a catalog page selling PC sundries. You need to pay attention to the white space percentage on your web page, as crowded pages will put most people off.Stay away from tacky and stick with classy
Tacky involves animated widgets, moving backgrounds, star symbols with things written in them. Basically, any web design element that people thought was “cool” in the late 90s should really be avoided. Keep your design more modern and keep it a little classier (e.g. no colorful bubble writing, etc).
Hello! This is Adrian Lucernas, the owner and administrator of this blog, who lives in Camotes Island Cebu, Philippines. I have a pretty and loving wife Eljen Lucernas. 
This comment has been removed by a blog administrator.
ReplyDelete